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Fraîchement bon Villeray
By : Dupont Blouin Architectes
GRANDS PRIX DU DESIGN – 14th edition
Discipline : Interior Design
Categories : Commercial Space / Commercial Space ≤ 1,600 sq.ft. (≤ 150 sq.m.) : Gold Certification
Categories : Commercial Space / Grocery Store : Silver Certification
Categories : Special Awards / Color
Categories : Special Awards / Wood Featured in an Interior Design Project : Bronze Certification
With its fresh colors, custom-made wooden furniture, round design and intuitive circulation, Fraîchement Bon is a new neighborhood grocery store that participates in the active life of the small commercial artery on Villeray Street.
Slightly off-center with respect to the room that follows the orthogonal urban grid, the proposed plan was dictated by the constraint of an imposing refrigerator in a space of 818 sq. ft. The misaligned main space is consistent with the corner door typical of corner shops. The wood lattice ceiling is a reminder of these two intersecting wefts. The architects have taken care to optimize the blind spots around the perimeter of the room in a functional way so as not to lose any space.
Dupont and Blouin succeeded in the challenge of optimizing each square foot selling groceries while giving an impression of visual lightness thanks to the strip furniture that accompanies the route and dresses the store: a continuous, elegant and unifying gesture. The choice to place the refrigerator in the center dictated the loop, a unique circuit that makes circulation more fluid.
Freshly Bon is rethinking local retailing through an aesthetic that is more residential than commercial. The roundness of the floor mosaic inspired by the original ceramics of the duplex apartments, Studio Botte's local lighting and the curves of the furniture provide a softness and conviviality that contrasts with the rectilinear typical shapes of commercial spaces.
Collaboration
Architect : Dupont Blouin
Photographer : O Photo
