Discipline : Interior Design
Categories :
Commercial Space / Commercial Space ≤ 1,600 sq.ft. (≤ 150 sq.m.)
: Gold certification
Birks Royalmount: A New Jewel in the Crown
Birks, the renowned Canadian jeweler with a legacy dating back to 1879, unveils a groundbreaking boutique concept at Montreal's Royalmount shopping centre. This project marks a significant departure from the "Maison Birks" format, where Birks typically houses a curated selection of prestigious brands like Rolex and Cartier. Instead, Birks Royalmount flips the script, showcasing exclusively Birks' own jewelry collections within a "shop-in-shop" co-located with a TimeVallée store.
This innovative approach allows Birks to reclaim its identity and shine a spotlight on its core jewelry offerings. Freed from the presence of other brands, the design team crafted an environment that truly embodies the Birks brand, with a distinct focus on the female shopper. The result is an intimate and luxurious space that exudes elegance and sophistication.
Inspired by the captivating Canadian landscape, the design evokes a sense of natural beauty and wonder. Light and airy tones of white, cream, and beige create a serene backdrop for the exquisite jewelry, while the use of noble materials like wood and bronze adds a touch of warmth and authenticity.
The 355-square-foot boutique is thoughtfully designed to offer a personalized customer journey. A formal sales area welcomes visitors, while a discreet semi-private lounge provides a more exclusive shopping experience. The seamless integration of finishes, displays, and wall and ceiling panels creates an enveloping, jewel-box-like atmosphere.
This project presented unique challenges, including optimizing the limited footprint to accommodate a complete Birks experience. Close collaboration and meticulous planning were essential to ensure precise execution and seamless integration within the evolving shopping centre environment.
Birks Royalmount stands as a testament to the brand's commitment to innovation and its ability to adapt and evolve. By embracing a "shop-in-shop" format and focusing solely on its own creations, Birks has crafted a unique and captivating retail experience that celebrates its heritage and resonates with its discerning clientele.
