Conference description

North American retail is entering a new era shaped by shifting consumer expectations, economic uncertainty, digital acceleration and the renewed importance of physical experience. As brands rethink how stores function, connect and perform, retail environments are becoming more agile, experiential and operationally intelligent than ever before.

This presentation explores the major forces redefining retail across North America and beyond: from omnichannel integration and AI-driven personalization to evolving store formats, workforce challenges and changing definitions of value. Through industry insights, emerging case studies and design-led perspectives, the conference examines how retailers can remain relevant, resilient and competitive in a rapidly transforming market.

Attendees will gain a forward-looking understanding of the trends shaping the future of retail and the opportunities emerging for brands willing to rethink the role of the physical store.

Key takeaways

1The evolution of the North American consumer : Changing expectations around value, convenience and experience in a shifting economic landscape.

2Economic pressures, labour shortages and retail strategy : How operational demands are reshaping retail strategy and store design.

3AI, data and digital ecosystems in retail : The growing role of artificial intelligence and data in creating smarter retail environments.

4Physical stores as experiential brand destinations : Why physical stores are becoming competitive differentiators and experiential brand anchors once again.

5Adaptive formats, omnichannel retail and experiential design : Emerging opportunities for brands willing to reimagine the role and form of the store.

Speakers

Mardi Najafi

Principal and chief creative officer · SDI Design

With over two decades of experience in retail environment design, Mardi Najafi is recognized for his strategic vision and ability to create retail spaces that align brand identity, operational performance and customer experience. He has led major international projects for leading brands across North America and beyond, working at the intersection of design, technology and commerce.

Joanne Chan

Principal and chief innovation officer · SDI Design

A specialist in digital ecosystems and technology integration in retail, Joanne Chan explores how AI, data and omnichannel strategies are transforming the relationship between brands and their customers. Her work sits at the intersection of innovation, strategic design and the transformation of commercial formats.