ZEEKR Center Guangzhou ICC
By : ZEEKR Intelligent Technology / Hao Xu, (Daisy) Yeran Wang, (Ray) Huanran Gao, Ricky Sun
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Interior Design
Categories : Commercial Space / Commercial Space > 5,400 sq.ft. (> 500 sq.m.) : Silver Certification
Located in one of the most culturally diverse and inclusive areas in China’s southeastern region, ZEEKR Center Guangzhou ICC reflects the corporate culture of equality, diversity, and sustainability. The designers have adopted a humble and low-key approach, using highly transparent glass for the exterior walls of the showroom and user activity areas, which gently blend the building into its surroundings and cater to people’s emotional needs in this cold, steel metropolis. This design approach not only allows outdoor light and scenery to enter but also maximizes the indoor environment’s connection to the street.
The first floor mainly serves as an area for automotive displays and vehicle purchase negotiations. White and silver-gray colors set a simple and concise tone, with satin stainless steel finishes for the walls, terrazzo for the floors, and double-layered light-emitting films for the ceilings. The color temperature and brightness can be adjusted according to different needs. The exhibition space features sleek lines, a unified color palette, and an elegant product presentation, in line with the brand and vehicle’s technological atmosphere.
The second floor serves as an exclusive area for users, with unified design language and color scheme throughout. As you exit the elevator on the second floor, you’ll be greeted by the ZEEKR Pub, which boasts a terrazzo and wooden base. The Zeeker bar’s lighting design features an RGBW color adjustment system that can be tailored to create different atmospheres. The Leisure area’s soft furnishings seamlessly blend brand technology with Guangzhou’s local cultural characteristics. The designer aims to create a rich and multi-dimensional space experience that encourages communication among users and tea guests, regardless of how they choose to engage with the space.