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Ville de Baie-St-Paul
By : Agence Oasis
GRANDS PRIX DU DESIGN – 14th edition
Discipline : Communication & Brand Design
Categories : Corporate Identity / Brand Image Update : Award of the Year Winner
Categories : Corporate Identity / Logo Design : Award of the Year Winner
Baie-Saint-Paul’s city BSP
Brief
Develop a strong territorial brand image based on the creativity of the community of Baie-Saint-Paul.
Issues
Our approach was to establish a territorial brand that all players in the region can use the values of the Baie-Saint-Paul BSP brand.
Approach
Based on simple geometric shapes we offered citizens a “DIY” logo. Thanks to its shapes, every citizen can express their creativity. Expressing the idea of: the place of all possibilities. This approach has given way to an expressive and playful design.
Collaboration
