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The Meaninghall Tea
By : SoFeng Design
GRANDS PRIX DU DESIGN – 14e édition
Discipline : Communication & Brand Design
Categories : Communication Design / Packaging creation : Silver Certification
The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. But, the town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. The packaging is designed for this famous Chinese tea which is handmade and with long history.
Most of original Biluochun tea is homemade and sell in simple plastic bags or traditional tea boxes, which no design, no aesthetics. The situation of no branding made some high quality tea sell in low prize and narrow market. From rebranding the product, to help our client accept new ideas of marketing and promote traditional tea culture to people’s modern lifestyle. The packaging can be sold as gift box with 3 single boxes, also can be sold in single box. A packaging with local icons and culture will help to present history and also can be diplomatic gifts.
Collaboration
Graphic Designer : Sha Feng
Photographer : Jiayi Lu
