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Power10 Fitness
Discipline : Interior Design
Categories : Culture, Sport & Leisure / Gym, Sports & Recreation Center : Gold Certification
For the first dedicated rowing studio in Toronto, the design brief called for a sleek, sexy and raw interior bursting with the kind of intense energy associated with the rowing term “power 10”. A fully immersive experiential interior was created to boost adrenalin and block out distractions that dilute performance. The focus of the industrial-like space is the rowing studio, with large X-shaped programmable light fixtures pulsate that in rhythm with the music during training sessions.
The unvarnished aesthetic continues into a second workout area fully stocked with high-performance equipment. The X-shaped lights are repeated here, suspended from the exposed ceiling and serving as a visual bridge to the rowing studio, and as a nod to the Roman numeral 10 and the iconic symbol of two crossed sculling oars. Connecting the two workout areas and the changerooms is a corridor with a three-dimensional POWER10 logo, providing a powerful visual connection between spaces. Throughout the studio spaces, areas of exposed concrete wall and mechanical systems lend to the raw industrial ethos.
By contrast, the lounge area and changerooms are notably calmer, featuring natural wood finishes, terrazzo tiles and colour-blocked walls in ‘power gold’. A strategic graphics scheme unifies the various spaces and emphasizes the link to rowing; large angled lines used as accent graphics are a riff on the oars of a boat and suggest activation and forward movement.
Collaboration
Architect : Dubbeldam Architecture + Design
