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Pop-up YSL_Lancement de l’eau de parfum LIBRE
By : Harrison Fun
GRANDS PRIX DU DESIGN – 14th edition
Discipline : Interior Design
Categories : Commercial Space / Pop-Up Shop : Silver Certification
As part of the launch of the LIBRE fragrance by Yves Saint Laurent, L’Oréal called upon the services of Harrison Fun to design and produce a temporary installation aimed at promoting it. The mandate requirements were to imagine an ephemeral space, pop-up type, reflecting the codes of Libre YSL and transportable with a first installation at PY1 pyramid, location of the launch event and a second installation the next day at the downtown Montreal Hudson's Bay store for 3 months.
For L'Oreal, the objective was to create a showcase representative of the brand while developing a pop-up concept respecting very limited space constraints. As a result, we created a fairly narrow space that made it possible to meet site constraints, but of a reasonable length, allowing openings and passages, to create an inviting space for the public to come and discover the universe of the brand. The volumes, the materials, the surface largely made it possible to dissociate visually in an "retail" environment. In order to bond with the public and ensure that they come to discover and test the product, we had integrated a Photo Booth space where everyone could take a selfie in an original and attractive space that reflected the history of the perfume and his brand.
Conception and Design: Harrison Fun
Creative Director : Francis Desrosiers
Designer : Amélie Benoit
Production Management : Lisa Arduini
Fabrication : Umake
Client : L’Oréal Canada Division Luxe
Collaboration
Scenography : Harrison Fun
