By : FOR. design planning
GRANDS PRIX DU DESIGN – 14th edition
Discipline : Interior Design
Categories : Special Awards / Acoustic : Silver Certification
Categories : Office / Office 5,400 - 54,000 sq.ft. (500 - 5 000 sq. m.) : Silver Certification
Categories : Special Awards / Color : Platinum Winner
Categories : Office / Office: Creative & New Tech Firm : Platinum Winner
Categories : Special Awards / Signage & Branding : Gold Certification
Ogilvy is an agency on the move that has always excelled at creating original ideas. Using that fact as a starting point, the project focused on highlighting Ogilvy’s identity and history to support the company’s talented people. The concept for the new spaces was developed around two distinctive elements: the founder, David Ogilvy; and the red background, the brand’s signature colour. Both are integrated into a sleek, minimalist environment underscored by a simple palette of contrasting black and white.
The reception desk and its boutique hotel-style quartz countertop are positioned to be more open to the outside. Visitors and clients are welcomed with a glance, a smile and a coffee. The reception area does double duty as a lounge for discussion and collaboration, both formal and informal. It is a place for creative encounters, where clients, employees and partners interact daily and where the improbable can become inevitable. Furnished with 1950s classics such as Knoll and Herman Miller, a custom-made black acoustic ceiling and accent lighting, it becomes intimate, felted, perfect for deep conversations as well as creative collaboration.
As we follow the red core, the space is divided into spaces for formal meetings, creative work and presentations with a capacity range from two to 20 people. Turning the corner into a hallway, we see a portrait of David Ogilvy and his quotations applied to glass surfaces, a source of inspiration and encouragement.