MM Werbquarters is born: the MM Company’s digital house, a new way of conceiving the website
By : MM COMPANY
GRANDS PRIX DU DESIGN – 14e édition
Discipline : Communication & Brand Design
Categories : Communication Design / Website Design - Customization : Silver Winner
In 2020 MM Company creative consultancy agency improved its digital business activities with the inauguration of Webquarters, an online platform hosting all the agency’s digital activities, including Caleido, an innovative editorial project (caleido.mmcompany.eu) that includes a magazine, an e-shop and the Caleido Collection, a brand of self-produced objects made in collaboration with Italian artisans. MM Company is a creative consultancy agency with headquarters in Milan, Italy. but we asked ourselves: how can we transform the physical experience of meeting in our office into a digital dimension (required by a difficult period such as the Covid pandemic)? WEBquarters was our answer. WEBquarters (the name is inspired by 'HEADquarters'), is the MM Company’s digital house: an online platform hosting all the agency’s digital activities. A new way of conceiving the website: not a showcase where product (in our case, our services) are simply shown, but a composite environment where you can host your users, understand their interests, and offer them valuable content in line with their needs. Webquarters is the result of MM Company's digital way of thinking, which starts from an assumption: digital is real. A reinterpretation of the web capable of expanding and reinforcing the opportunities for virtual encounters between brands and clients, thanks to the personalization and interconnection of all available platforms: this is what we call Digital creative direction.
Media Agency : Marco Magalini