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Memory Labs
By : superkül
GRANDS PRIX DU DESIGN – 14th edition
Discipline : Interior Design
Categories : Commercial Space / Commercial Space 1,600 - 5,400 sq.ft. (150 - 500 sq.m.) : Gold Certification
Memory Labs provides a boutique service focused on digitizing analogue media to museum-quality standards, enabling customers to preserve and share treasured family photos and videos for generations. Located in an open-air shopping centre, the space comprises four distinct zones including retail, office, production, and other back-of-house services.
A palette of subtly contrasting textures, colours and forms engages customers through a merging of past and present. White oak sheathes the walls, but instead of traditional wainscoting, scale and definition are expressed through recessed reveals between the wood panels. Similarly, diagonally laid porcelain tiles recall harlequin patterns from times gone by, providing a contrasting geometry to the curving organicism in the main space. These forms are inspired by the physical characteristics of both analogue and digital cameras—evoking the circular shapes of lenses, rings and dials of the former, and the sleek rounded corners of the latter.
Two custom stainless-steel pendant light fixtures that resemble pairs of vintage camera flashbulbs flank a Hague blue bean-shaped service counter. Behind, prominent backlit signage plays off an inverted mirrored arch that references the arched portal leading to the back-of-house spaces—recalling another historical motif from a past age. Opposite the counter, four monitors are mounted on a matte black video wall, displaying the final products of the company’s service as a gallery of memories.
Collaboration
Architect : superkül
Engineering : Hammerschlag & Joffe
Engineering : The Mitchell Partnership
Photographer : Scott Norsworthy
