Share to
Magazine “better than perfect”
By : Gerhard Kirchschlaeger
GRANDS PRIX DU DESIGN – 14th edition
Discipline : Communication & Brand Design
Categories : Communication Design / Publishing : Platinum Winner
Everything we do or don't do—good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine “better than perfect” is all about.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
The vertically defined design grid takes its cues from web design, plays with viewing habits and spans a visual arc across the entire magazine. The haptically exceptional recycled paper made of birch with highly visible inclusions contrasts the highly aesthetic photography and generous white space lets the paper have an effect. Each recipe is generously presented on a double-page.
The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes—so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Collaboration
Photographer : Karin Stöttinger