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Kraft Hazelnut Package Design
By : SLD
GRANDS PRIX DU DESIGN – 14e édition
Discipline : Communication & Brand Design
Categories : Communication Design / Packaging creation : Bronze Certification
Kraft Peanut Butter is the ONLY peanut butter. Instantly recognizable and beloved by Canadians of all ages, it’s a brand with huge cache. When we approached designing for a new hazelnut spread with cocoa that boasts a superior flavour and no palm oil, we knew it needed to cash in on Kraft’s mega-power brand - while still making a statement of its own. The package needed to instantly grab the eye and make an impression – but it also needed to clearly communicate the product has no palm oil, a key point of difference from the competition. With these goals in mind, we set about designing a package that could help Kraft Hazelnut Spread become the ONLY hazelnut spread.
Collaboration
Graphic Designer : SLD
