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Joe Fresh Flagship Store
Discipline : Interior Design
Categories : Commercial Space / Commercial Space > 5,400 sq.ft. (> 500 sq.m.) : Gold Certification
This newly opened Joe Fresh Flagship, offers an energizing environment experience. The unique retail space embodies the essence of the brand, resulting in a youthful, fashion forward and fresh atmosphere. In collaboration with the client, the design team envisioned an interior design concept that would be representative of the brand’s evolution.
The design strategy was to create a distinctive look and feel with one bold stroke. A strong move sending a clear message, providing a point of memory for the shopper while offering a powerful interior.
Upon entering the store, a juxtaposition of sculpted geometric volumes and planes, mingling with high gloss and matte surfaces, bold colors, and creative installations, strikes a visual chord. Throughout the store, the “signature orange” of the brand serves as a graphic voice between the various zones. Defining the specific areas, the orange volumes also provide a dual purpose of concealing its functional areas, including a cube-shaped fitting room and a stock room. Emanating from the dark grey ceiling, an arrangement of multiple fluorescent fixtures runs the length of the store, shining a vibrant energy onto the surfaces below. The lighting installation also serves as a linear grid, guiding patrons towards the kid’s zone, where a geometrically-sculpted, life sized orange giraffe awaits.
The overall result is a dynamic interior and brand identity fused with an elegant yet playful retail experience for both adults and children.
Collaboration
Other : Moss and Lam
Lighting : Marcel Dion
Manufacturer - Distributor : Mar-Tec Woodworking Ltd.
Photographer : A-Frame Studio
