Interactive transparent screen
GRANDS PRIX DU DESIGN – 9th edition
Alto Design was given a daunting challenge by the Danish ready-to-wear clothing chain Bestseller. They were asked to participate in the creation of a massive transparent screen for Bestseller’s Quebec stores. The fruit of a partnership with local companies Axis4Media and LSAV Technologies, the screen uses animation to highlight mannequins in the display behind the glass. The design mandate was to develop a discreet structure that could accommodate 14 transparent screens. They designed a system of aluminum profiles, which could act as a multifunctional frame around the windows. To make the images visible, LED strips facing the inside of the display were concealed in the frame. The jury called it a perfect example of an architectural integration project. Aesthetically pleasing and with no visible support structure, it can nevertheless withstand the pressure of clients leaning up against it.
DesignAlto Design / Axis4 Média
CategoryArchitectural Product award
Websitewww.alto-design.com / www.axis4media.ca/