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Interactive transparent screen

GRANDS PRIX DU DESIGN – 9th edition

Alto Design was given a daunting challenge by the Danish ready-to-wear clothing chain Bestseller. They were asked to participate in the creation of a massive transparent screen for Bestseller’s Quebec stores. The fruit of a partnership with local companies Axis4Media and LSAV Technologies, the screen uses animation to highlight mannequins in the display behind the glass. The design mandate was to develop a discreet structure that could accommodate 14 transparent screens. They designed a system of aluminum profiles, which could act as a multifunctional frame around the windows. To make the images visible, LED strips facing the inside of the display were concealed in the frame. The jury called it a perfect example of an architectural integration project. Aesthetically pleasing and with no visible support structure, it can nevertheless withstand the pressure of clients leaning up against it.

The project in images

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