Industrial Bank Flagship
By : SLD
GRANDS PRIX DU DESIGN – 14e édition
Discipline : Interior Design
Categories : Commercial Space / Commercial Space > 5,400 sq.ft. (> 500 sq.m.) : Bronze Certification
In the move towards digital banking the emotional connection with customers is often neglected. Industrial Bank, a Fortune Global 500 company and the first Chinese bank to adopt the Equator Principles, wanted to create a new design to bring people together, using best-in-class technology and design, for both regional branches and a flagship location. Three key words grounded the transformation process in a quest for harmonious integration between high-tech and humanistic solutions: connected, green and innovative. These ideas focused our vision for a customer journey with various goals, ranging from typical banking needs to classes and events. Finding a balance meant using future-focused technology to support Industrial Bank’s customer-centric philosophy.
Interior Designer : SLD