Gildan – The Science of Smart
By : LG2 Architecture
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Communication & Branding
Categories : Environmental Design / Brand Universe : Silver Certification
Eye-catching meets eye-opening
The Gildan booth took inspiration from science museums to create a highly engaging and educational experience. In line with the brand’s positioning as the smart choice for business-savvy garment decorators, the booth demonstrated that Gildan is the logical choice for value and dependable quality.
The centerpiece was a gigantic 16-foot-tall cylindrical tower made of metal that held over 300 t-shirts. At a glance, visitors were able to see the immense variety of colors, sizes and styles that Gildan offers. Its impressive height also made it a tradeshow landmark, impossible to miss from any corner of Impressions Expo – the printwear industry’s biggest event.
The tower’s cylindrical shape was echoed in visual elements, giving the space a geometric coherence. The structure was deliberately reminiscent of scientific instruments, such as microscopes and tubes, and colors were limited to the brand’s iconic white and blue, which also played into the feeling of being in a lab. Inside the booth, various stations allowed visitors to interact with the brand and product in a playful yet informative manner.