Festival Mode & Design de Montréal
GRANDS PRIX DU DESIGN – 7th édition
At the last edition of the Montreal Fashion & Design Festival the boutique agency Tuxedo met with flying colors the challenge set by the organizers: to present, in a glamorous way, the new partnership uniting the Festival and The Quebec Forest Industry Council (QFIC).
The young agency imagined an exhibition space under the Design/ Wood theme, and a lounge area for festivalgoers. Both sites were designed with Quebec wood, a raw material specific to the province. The wood was evidently provided directly by members of the QFIC, who committed to compensate financially with tree plantations the materials that were used for the festival.
Immersed in the terrace’s symbolic and sculptural universe, visitors could relax and converse while sitting on “bench-boxes” of varying sizes. Interactive and educational boxes were also at their disposal to make them discover local essences. In addition, Tuxedo designed the runway and the models’ outdoor dressing room.
The innovative approach and the installations design charmed the jury who rewards this initiative with the Terrace Award. It is a mission accomplished for this Montreal firm, who wanted to show the relevance and potential of a union seemingly improbable at first glance, between to different industries, those of fashion and wood.