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Domaine Héritage

By : Rosalie Hamelin | Studio Pink

GRANDS PRIX DU DESIGN – 16th edition

Discipline : Communication & Branding

Categories : Brand Design / Logo Design : Silver Certification

MANDATE

To provide a name and branding for our client’s cidery.

IN CONTEXT

Our client, a strong environmentalist, acquired the renowned « Domaine Pinacle » in Frelighsburg, on the Vermont border, to provide his son with an ideal living environment.

Erected in 1859, the house is recognized by its unique turret, which long served as a landmark for illegal men fleeing the United States along the railroad tracks.

Also found on the estate’s grounds are century-old apple trees that offer high-quality fruit thanks to their roots that run deeper into the ground.

It was therefore natural to draw inspiration from these different riches to propose the name « Domaine Héritage » for the cider house:

  • The Heritage that the client offered to his son;
  • The Heritage that the place offers through its history;
  • The Heritage that the land offers through its apple trees;
  • The Heritage that the apple tree offers for its fruit and oxygen.

SYMBOLICS OF THE LOGO

At first glance, we see the apple tree, a symbol of family heritage through its roots, branches and fruit. Closing its sides, we also illustrate lungs:

  • trees are the lungs of the earth;
  • apple trees are the lungs of the Domaine Heritage;
  • lungs are the symbol of life.

These strong and evocative symbolism perfectly convey each of the values of our client.

The project in images

See other pictures of the project

Filter: Plus, Signage & Branding

See other pictures of the project

Filter: Plus, Signage & Branding

See other pictures of the project

Filter: Plus, Signage & Branding

See other pictures of the project

Filter: Plus, Signage & Branding

See other pictures of the project

Filter: Plus, Signage & Branding

See other pictures of the project

Filter: Plus, Signage & Branding

See other pictures of the project

Filter: Plus, Signage & Branding

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