Dazzle My Heart | Murale Hôtel Le Germain Montréal
By : Artiste Michelle Hoogveld
GRANDS PRIX DU DESIGN – 15th edition
Discipline : Art & Photography : Grand Winner
Categories : Art Projects / Urban Art : Gold Certification
Categories : Art Projects / Artwork - Commercial Space : Gold Certification
Le Germain Hotel Montreal breaks new ground once again by unveiling a major project collaboration with Mural, North America's largest urban art festival. The boutique hotel now displays an impressive permanent mural, Dazzle My Heart, by Canadian artist Michelle Hoogveld, on its front facade. Following its official reopening after extensive renovations, Le Germain Hotel Montreal pursues its innovative relaunch by bringing an unexpectedly elegant touch to downtown Montreal. Guests of the hotel will now experience an exceptional stay at the heart of the mural. This initiative is part of the 2021 Mural Arts Program presented by the City of Montreal to revitalize its various neighbourhoods. Also with the purpose of contributing to the revival of the downtown area, Le Germain Hotel Montreal offers Montrealers and its visitors access to beauty, creativity and intensity, at a time when art provides solace and gives hope for a desired return to normal. The work, called ‘’Dazzle My Heart’’, brings a much-needed touch of color in downtown Montreal. The visual artist has made an original artwork specifically imagined for the building: ‘’I usually set my work up as a grid and turns out that Le Germain Hotel Montreal’s façade is also a grid. That’s how the idea to create a color gradient in sections came to me, so each section would be a transition to the next,’’ explains Michelle Hoogveld, whose artwork is characteristically very geometric and colorful. Creating a piece of art of this magnitude takes a lot of preparation, so Michelle Hoogveld moved to Le Germain Hotel Montreal a week prior the beginning of her project. ‘’It allowed me to soak up in the energy of the hotel and experience the best it has to offer. It made me bring new feelings to the art I was doing,’’ explains she who uses colors to convey her emotions. ‘’Dazzle my heart" is not only a large-scale artistic project, it is also quite a logistical accomplishment for MURAL Festival as well as a great physical effort for the muralist. The height of the mural being 171-foot-tall, Michelle Hoogveld had to work for the first time on a sling stage suspended from the rooftop of the hotel. She usually works with a forklift. She also had to deal with whatever weather Montreal had to offer: heat, sun, wind and everything in between. The mural dramatically transforms the hotel's exterior. The entire project perfectly reflects some of the fundamental values of Germain Hotels, namely its daring philosophy and its keen sense of aesthetics.