By : LAAB x Signature Design communication
GRANDS PRIX DU DESIGN – 15e édition
Discipline : Communication & Branding
Categories : Environmental Design / Brand Universe : Gold Certification
After two years of remote working, the Club Cossette introduces a new typology for post-pandemic office spaces: the "Office Pop-up". For their new Montreal offices located in the We Work of 1010 Ste-Catherine West, Cossette wanted to create an unclassifiable, mysterious conversation piece that would serve as a gathering space and also express their brand DNA in a memorable way.
The personalization of the West Wing “third space” called for a striking gesture, a statement that would embody Cossette's spirit while allowing for informal collaboration and creative exchanges between coworkers. Ideally, its design signature would also evoke the agency's work: bold, measured, effective, impactful, with a minimalistic yet insightful design. The metaphor of the “brasserie” was proposed as a working template by Cossette in the initial brief to inform the design of the space.
To achieve this tall order, the design team decided to strip down the brief to the bare essentials and focus on a simple and iconic figure of the “brasserie” theme: the aluminum beer can (actually a “tall boy” in its proportions) and the infamous "24-pack". The resulting object’s specular finish is inspired by the brasserie restaurant mirror surfaces, which magnify the liveliness of these social spaces. The singular 24 mirror-like vertical cylinders propose a playful visual distortion of the users as well as a celebration of the surrounding buzz and activity in the space.
The unexpected presence of a mysterious and monolithic object in the center of the room generates a layout that creates effective subspaces specific to targeted modes of occupation and collaboration by the users. The great room is discreetly organized into an event "courtyard" upon arrival, the " dinette" and the " garden " along the windows for working lunches, the relaxation space inhabited by ottomans on the north side and the " terrace " of Moderno sofas in front of the conference rooms.
With its reflective mirror surfaces and programmable colored pulsating lights, the object surprises by its dynamic presence that contrasts with the simple geometry. It surprises yet again with concealed sliding doors that open up to reveal the space within. The object thus acts as a "pop-up" for events, launches and agency campaigns.The interior space is the utilitarian counterpart of the brasserie, inspired by the "beer fridge" and cold storage room. In this regard, the interiors are pristine white, functional and equipped with shelves, fridges and walls made of pegboard for the hanging of objects. The space takes on a retail, showroom appearance and can serve as a visual display for the agency's campaign, products and brands.
Club Cossette is the result of a creative collaboration between the strategic design firm LAAB collective (architecture, interior design, brandscaping), Signature Design communication (concept and industrial design) and their client, Cossette.
Industrial Designer : Signature design communication