Carte festive en aluminium
By : Draz / Chloe Hardy
GRANDS PRIX DU DESIGN – 14th edition
Discipline : Student
Categories : Student work / Student - Graphic Design : Bronze Certification
Chloe Hardy decided to bring the news of her image update with the shortened name (Draz) by bringing a completely new touch to the traditional holiday card. She wanted to do this by standing out and promoting the new, more extensive range of services. Chloe chose to make an aluminum card, sent in a silver metallic envelope, for an unparalleled elegance and effect. Draz is thriving to be innovative in its domain, hence the reversal of the R in Draz’s logo. Elegantly combining the Christmas ball and the R, the idea is to subtly highlight the festivities while being classical and intemporal.
The mailout included an offer for $75 credit for future referrals. This card, matte black on one side and the text detailing the services on a white background has been printed with a soft lamination to symbolize the exquisite service. The card’s soft feel, with its warmth, comes to balance the colder aluminium. In addition, Chloe added a small circular magnet in each envelope to give the ephemeral card some longevity by being, for example, put on the refrigerator door.
Designer graphique : Draz / Chloe Hardy