Boutique Dynamite, Rideau Center
By : Groupe Dynamite inc.
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Interior Design
Categories : Commercial Space / Commercial Space 1,600 - 5,400 sq.ft. (150 - 500 sq.m.) : Gold Certification
Driven by creativity and innovation, the Dynamite brand has gotten a makeover! In order to thrive with today’s hyper connected consumer, we saw no better opportunity to deliver a unique experiential shopping experience.
The dynamite storefront serves as a transitional space from the mall. The window displays are open and guide our customer as she enters the store. An oversized custom made corian podium surrounded by natural plants capture the customer’s attention in the center of the space. As she is discovering the collection, her attention is kept at a single-level merchandising height throughout the store. The presence of a unique custom made wall system in metal tubing and feminine rose gold display bar amplifies the ‘’boutique style’’ setup. Major investments were made on more environmental materials such as led ambient and accent lighting, a metal wall system, custom made fluted corian fixtures, terracotta-like cement floor tiles, resulting in less maintenance, better longevity and higher energy efficiency.
The Dynamite store design is a perfect mix of authentic, natural and sophisticated. The choice of materials and fixtures also explores the harmony between trendy and timeless material; handmade terracotta-like cement tiles, linen fabric, fluted corian, leather details, rose gold metal and bronze mirror live in the space in perfect harmony. From the moment they enter the dynamite store, our customer becomes engaged in the story; connects with the visuals and is inspired by the outfits that are showcased. staying true to our brand image has brought on a successful experiential addition to our North-East american market.
After 46 years in the fashion industry, Groupe Dynamite inc. has successfully launched some of the most renowned fashion brands in Canada, dynamite and garage. The group creates, designs, markets and distributes from its head office located in Montréal, Québec. It operates more than 300 stores in Canada and worldwide and employs more than 5,000 people. The team’s passion continues to lead the expansion in new markets including e-commerce. Now acting as a North American leader among the international brand landscape, Dynamite continues to thrive in an ever-crowded marketplace. The brand’s core strength is rooted in a solid understanding of its customer and the ability to translate leading edge designs and innovative ideas into accessible fashion and a unique shopping experience.