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Biodôme de Montréal : signalétique
By : Bélanger Design Ltée
GRANDS PRIX DU DESIGN – 14th edition
Discipline : Communication & Brand Design
Categories : Environmental Design / Signage : Gold Certification
Formerly the velodrome of the Summer Olympic Games of 1976, the Biodôme of Montreal recently concluded its big Migration, a project of scale aiming to completely redesign its visitor experience.
Bélanger, which Kanva mandated to develop the new installation’s wayfinding and signage, had to play with ingenuity and expertise to create an orientation system which would participate in the immersion effect envisioned by the architects—materialized by huge, soft walls with changing form and virgin surfaces—and also be sufficiently remarkable to honor its function.
Bélanger had to go around the limitations of the Espace Pour La Vie’s signage guide and develop new, original, specific applications.
Seemingly rising towards the infinite, gigantic spines of metal were wrapped around the corners of fabric marking the ecosystems’ entrance. Maps illustrating their location in the world were skillfully painted by a local artist on the tight, peculiarly textured surface.
Bélanger always works on avoiding the trap of using signs in excess; many signage elements were hence exempt from form. All elements had their environmental, accessibility, maintenance and update characteristics evaluated according to best practices.
Collaboration between all actors was close and could carry the wayfinding intention in a pleasing direction for everyone.
This exceptional site, hosting a real dance of routes of much appeal, certainly deserves a visit—probably several.
Collaboration
Designer graphique : Bélanger Design
Industrial Designer : Bélanger Design
Architect : Kanva
Other : Aedifica
Other : Carlos Oliva
