banca widiba rebranding
By : jekyll & hyde
GRANDS PRIX DU DESIGN – 14e édition
Discipline : Communication & Brand Design
Categories : Corporate Identity / Brand Image Update : Silver Winner
Banca Widiba has deeply changed during those years growing and strengthening its position on the market. The new brand signature is characterized by the re-design of the logo in a thinner version, the addition of the word “Banca” that together with the use of the all caps for the logotype is able to let it appear more authoritative and sophisticated. The new identity system is respectful of Widiba visual language that has been always defined by dynamism, organization and contemporaneity. The graphic format is a responsive system built by some rectangular shapes adapting to different medias.