By : Entro
GRANDS PRIX DU DESIGN – 14th edition
Discipline : Communication & Brand Design
Categories : Environmental Design / Brand Universe : Platinum Winner
Our firm created a unique brand identity and visual language that we carried through to wayfinding for this breakthrough art and design hub which acts as a marketplace of resources and equipment to support creative entrepreneurship.
The signature graphic element, which embodies the essence of the Launchpad community and place, is a black line at a seven-degree angle. The line is inspired by the idea of “launching” or propelling and symbolizes the lift-off point or jumping board that will push artists and designers forward on their career path.
Our wayfinding and graphics program fully commits to the same angular treatment. A neutral colour palette provides a modern and sophisticated feel, while the bold, angled lines and text used for the graphic treatments on the walls, pillars and glass make the space hip and unconventional.
Going beyond the standard accessibility requirements, we recommended pictograms instead of written text wherever possible. A large vocabulary of pictograms for each work area uses a grid skewed to the same seven-degree angle. This program has become a true extension of the Launchpad visual language.
What began as a simple line at a slight angle now directs every part of the consistent brand experience, communicating that the Launchpad is not just ‘off the grid’, it uses its own.
Artscape is a Toronto-based not-for-profit urban development organization that provides creative spaces through arts-based programming.
Graphic Designer : Entro