Created for the Global Shop in Chicago, the booth integrates the principles of buyer loyalty: experience, commitment, convenience and technology and creates four anamorphic installations. Mention for this design with creative and successful experiential technology.

The straight line, symmetry and arrangement of the transitions dispel any ambiguity in reading. The sculptural staircase linking two contrasting poles creates a masterful gesture and provides a warm luxury that sums up the essence of the project.

Inspired by the shape and the festive and gourmet connotation of the macaroon, the boutique displays a range of shades of pink and is covered in rounded materials. The textures and shades of pink are a real eye-catcher in the workshop and a real treat for the taste buds!

A journey that encourages discovery and exchange is inspired by the irregular geometry of space. The eye is drawn to the two-tone floors, the wooden exhibition modules and the daring light cells. The avant-garde approach adopted is commended by the jury.  

The architecture enhances the building’s built heritage, through the kiosks with simple volumes and contemporary lines, the generous openings and the fabulous integration of wood. Nimble with natural light, the imposing staircase is the key element of the place.

A major gesture that shatters the conventions of food courts, the exterior wall has been opened 100 feet long to bathe the space in natural light. The genre gains in nobility while the multiplicity of spaces creates pleasant atmospheres.

Highlighting the imposing dimensions of the spaces, a language of pure lines and volumes that contrasts with the raw aspect of the existing structures and structuring lighting were favoured. The spaces are comfortable and welcoming and the atmosphere is distinctive.

The aesthetics of wabi-sabi highlights the imperfection of the surfaces and the patina of the place made elusive. Each measured gesture is significant: the wooden structure on the ceiling recalls the complexity of Japanese assemblages and the cantilevered seats seem to float in space.

The subdivision of the space creates a continuous path that punctuates with rhythm the wooden arches. Noble materials such as oak and marble structure the interior volumes with refinement and create a layout worthy of an exceptional gastronomic experience.

The design of the Marcus lounge bar is based on circadian rhythms. The light-dark zones affect the senses and the interaction between occupants. The nocturnal ambience created by the subdued lighting, which plays with depth perception, caught the jury’s attention.