Discipline : Interior Design
Categories :
Accommodation, Restaurant & Bar / Boutique Hotel
: Gold certification
Rockwell Group designed the first W Hotel, which opened in 1998 on Lexington Avenue in New York City, and have collaborated with W over the years to help shape the brand. Our redesign and renovation of the W Hollywood represents one of the first iterations of the new W brand design concept developed by Rockwell Group for Marriott.
Hollywood is at the crossroads of multiple Los Angeles neighborhoods, tucked between the luxury residences in the Hollywood Hills and the bustling streets of Downtown Los Angeles. This unique positioning contextualizes Hollywood as the meeting place of arts, entertainment, and lifestyle. And this commingling is at the heart of the hotel’s design.
Los Angeles has a rich history of film and music, a home for dreamers and moguls alike. It is well known for its restaurants, nightlife, and entertainment, and also for its iconic palm tree-lined streets and light, celebrated in myriad films. W Hollywood captures these contrasts and creativity, with the feel of a luxurious home perched above in the hills. Entering the property is like arriving at a secret garden, one celebrating the cinematic quality of the city and bathed in golden light.
