Discipline : Communication & Branding
Categories :
Brand Design / Brand Identity Creation and Update
: Silver certification
Scheduled to open in the summer of 2024, Papilles., a specialty café, artisan bakery, and ready-to-eat food shop, is a place where product quality is celebrated. With a genuine desire to bring people together, in addition to promoting local artisans, Papilles. is undoubtedly a new must-visit spot on the South Shore.
The complete brand identity for Papilles. was designed to quickly make it a place where people want to gather.
The logo reflects the personality of the place: playful, human, and for everyone. A shorter version of the logo (Pap.) is used for everything to-go and also serves as a nickname for regulars.
Displayed on the facade, takeaway glasses, menus, coffee labels, merchandise, and social media, the prevalent image brings smiles and makes the place friendly and inviting.
The warm welcome of the two founders has already made Papilles. a key and popular spot in Boucherville.
