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Rockstar Gaming LTO
By : Shikatani Lacroix Design
GRANDS PRIX DU DESIGN 18th edition
Discipline : Communication & Branding
Categories : Communication Design / Packaging : Silver certification
Rockstar Energy limited edition flavors Charged Cherry’ and ‘Electric Berry’ hit Canadian gas stations and convenience stores in early fall of 2024. These exciting additions bring a refreshing burst of berry flavor and a design play on the retro video game aesthetic.
Gaming and energy drinks share a connection in the immersive and fast-paced nature of the gaming world. Our packaging design taps into this dynamism, using 8-bit pixel graphics including cherries, berries, and geometric patterns. Vibrant color blocking in deep blue and red also differentiates the two flavor variants. The sparkling silver stars are substrate on the can to create a more premium feel. The Rockstar logo at the center is accented with dynamic bursts radiating outward to further emphasize a sense of energy and movement.
As one of the trailblazers in the energy drink industry, Rockstar continues to lead the charge in fuelling gamers and captivating consumers alike.
Collaboration
Communication & Branding : Shikatani Lacroix Design
Photo credit