Share to
Mamie Clafoutis Van Horne
By : ACT Architecture Design
GRANDS PRIX DU DESIGN 19th edition
Discipline : Interior Design
Categories : Retail / Retail: Food : Gold certification
Categories : Hospitality — Accommodation, Restaurant & Bar / Café, Counter Service & Food Court : Gold certification
The clients aimed to transform the space and functionality of one of their well-established bakeries on Van Horne Avenue in Outremont.
Beyond the constraints of space, a unique challenge was posed: transforming consumer habits.
The business wanted to introduce an innovative model by integrating an artificial intelligence system, making the sales point entirely autonomous.
The clientele of Mamie Clafoutis on Van Horne Avenue is accustomed to counter service, with marked peak times, especially in the morning. The establishment then had to reconcile this technological evolution with the habits of its clientele.
The integration of artificial intelligence represented a real challenge: modernizing the shopping experience without compromising the authentic ambiance of a Parisian bakery, a key element of Mamie Clafoutis' identity.
The visual identity of Mamie Clafoutis – BASIQ stands out from the brand’s other stores. This new image balances the traditional values of artisanal bakery with an innovative approach. Symbolic references enrich the layout: the curved tiled walls evoke the Paris metro, while the light wood recalls the craftsmanship of bread. The black and white mosaic refers to the characteristic floors of Parisian bistros and bakeries. Burgundy echoes Mamie's sweet universe. Used sparingly, these colors create a warm and welcoming environment.
The control points, managed via an application, allow the adjustment of door openings according to defined time slots (24 h) and integrate payment management. Central islands serve as displays, while a large island includes two self-service coffee areas. At the back of the store, a curtain wall distinctly delineates the cold zone, where refrigerators and freezers are grouped. The use of different types of displays naturally guides the customer through a discovery path. A flexible island, which can serve as a checkout, an assistance counter, or a display, facilitates the transition between autonomy and personalized service. The employees, mobile in the space can assist customers if needed, helping them use the payment application or answering product inquiries.
In the boutique, the double wooden framework of the suspended ceiling rhythms the perception of the space’s height. Its alignment extends into the organization of the shelves, tables, and hanging supports. This weaving of rods on a raspberry background gives the impression of a tart suspended above our heads. Both aesthetic and functional, this framework also integrates lighting and surveillance cameras.
Far from going unnoticed, this shop, with its refined design and autonomous customer experience, draws interest and demonstrates a true desire for innovation.
Collaboration
Interior designer : ACT Architecture Design
Photo credit