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Maison ODDO
By : Pixel
GRANDS PRIX DU DESIGN 18th edition
Discipline : Communication & Branding
Categories : Environmental Design / Brand Universe : Grand Winner
Categories : Communication Design / Packaging : Gold certification
Maison Oddo is a artisanal bakery-pastry shop founded by chef Benjamin Oddo, who was named the best Pastry Chef in Quebec in 2021. Maison Oddo embodies a contemporary vision of traditional craftsmanship, where each creation is designed to awaken the senses and celebrate the present moment.
The objective of the mandate given to Pixel: to translate the soul of the Maison into a complete, coherent, and elegant identity. It involved creating a strong brand universe, a distinctive visual signature, and concrete communication tools, mirroring the experience offered on-site.
The approach focused on accuracy, emotion, and simplicity. We wanted to express the beauty of the chef's gesture, the nobility of raw materials, and the importance of savoring the moment. This philosophy is reflected in all the elements created—from the logo to the packaging, including the messages, colors, textures, and general atmosphere.
Maison Oddo does not seek to impress through extravagance. It touches through its finesse, rigor, and authenticity. The mandate aimed to extend this emotion across all brand touchpoints.
Collaboration
Communication & Branding : Pixel - Firme créative