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Magic Hotel Brand Visual ldentity System Design
By : Zhou Yu-Shanghai Sinostar Art Design Co.,Ltd.
GRANDS PRIX DU DESIGN 18th edition
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity Creation and Update : Bronze certification
The Magic Hotel adopts the business philosophy of "a story per city, a design per hotel, and a sweet dream per bed". It provides customers with a perfect accommodation experience in which they can "stay in the Magic Hotel and sleep until they wake up naturally". As a boutique art hotel, it precisely targets business travelers who have dreams and pursue quality and sentiment.
The logo design draws inspiration from the familiar "bed" shape commonly found in hotel rooms, but features abstract modifications to the graphics. The bed and two pillows symbolize sweet dreams, creating a warm and homely atmosphere for guests. Additionally, they resemble a throne, representing the leading position and promising future development of Magic Hotel. The graphic seamlessly integrates the initials "M" and "H" of Magic Hotel. Through the combination of minimalist lines, with a contrast between the hardness of steel-like straight lines and the softness of rounded curves, it offers ample room for imagination.
The logo exudes a modern and minimalist aesthetic, blending Eastern and Western elements, ensuring high recognition within the industry. To align with the hotel's warm service characteristics, a harmonious color scheme of warm earthy brown and bright sky blue has been meticulously selected.
Collaboration
Communication & Branding : 上海汉星艺术设计有限公司
