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Leshare Boutique Hotel Brand Visual ldentity System Design
By : Zhou Yu-Shanghai Sinostar Art Design Co.,Ltd.
GRANDS PRIX DU DESIGN 19th edition
Distinctions
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity (Creation & Rebrand) : Bronze certification
Le Share Boutique Hotel is a stylish business hotel invested by Shanghai Pudong Fucheng Real Estate Co., Ltd. First conceptualized by us, the brand's visual identity has now been entrusted to us once again for a comprehensive elevation—specifically redesigning the logo and upgrading the Visual Identity (VI) system to define the hotel's modern aesthetic.
Central to this upgrade is the official English name, Le Share. The logo elegantly intertwines the letters "L" and "S", seamlessly combining "Le" and "Share" to convey the core philosophy: "The joy of staying should be shared."
The synergy between the upgraded brand visuals and the hotel’s interiors creates an atmosphere filled with artistic flair and modern sensibility, ensuring every guest feels the warmth and elegance of the Le Share experience.
Collaboration
Communication & Branding : Shanghai Sinostar Art Design Co.,Ltd.
Photo credit