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Keilhauer
By : LG2 Architecture
GRANDS PRIX DU DESIGN 18th edition
Discipline : Interior Design
Categories : Special Awards / Signage & Branding : Grand Winner
Categories : Commercial Space / Booth & Exhibition Space : Grand Winner
The famous manufacturer Keilhauer wanted to launch four new chairs at NeoCon, the world's largest interior design fair, held in Chicago. To help it stand out, we created a high-impact design system based on the unique shapes of the four chairs. These graphic gestures inspired the creation of oversized murals and flower boxes. The design was conceived to be deployed throughout the showroom, but also via animation, brochures, postcards, bags, magazine advertisements, and on social media.
With more than 400 exhibitors and 75,000 visitors, how do you stand out? And how do you attract the attention of visitors in a building so imposing that it has its own postal code? Our answer was: we needed to think big and be bold.
While most sales spaces rely on trends to develop their decor, we created a memorable and impactful visual language, but above all intimately linked to the characteristics of the products being showcased.
Collaboration
Architect : LG2 Architecture
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