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Firm Project - Entro
By : Entro
GRANDS PRIX DU DESIGN 19th edition
Distinctions
Discipline : Firms & Studios
Categories : Firm of the Year / Large (50+) : Gold certification
Entro is a global leader in experiential design, renowned for its commitment to design excellence, an acclaimed international portfolio, and a deeply interdisciplinary team. For over five decades, Entro has shaped how people experience and interact with the built environment—transforming spaces into meaningful places that inspire, engage, and connect.
Founded in 1990 by Wayne McCutcheon and Andrew Kuzyk, Entro emerged from a passion for architecture, product design, and the art of solving spatial problems—thinking in three dimensions rather than two. From the beginning, the firm has redefined how people navigate, perceive, and experience spaces through wayfinding, signage, environmental graphics, and experiential branding. The name Entro reflects this purpose: guiding visitors through the entry of a building and introducing them to an experience shaped by design.
Today, Entro operates from studios in Toronto, New York, Calgary, Vancouver, and Zürich, supported by a team of over 80 experts across disciplines including design, architecture, strategy, technology, and behavioral science. This diversity drives a culture of curiosity, empathy, and innovation—allowing Entro to craft human-centered solutions that connect people and place across contexts and cultures.
Entro’s global portfolio spans airports, museums, cultural landmarks, hospitals, universities, civic precincts, and corporate environments. Signature works include wayfinding and environmental graphics for Changi Airport, Toronto Pearson International Airport, Calgary International Airport, and Chhatrapati Shivaji Maharaj International Airport; cultural landmarks such as the National Arts Centre and the Australian Museum; and transformative projects for educational, healthcare, and urban campuses worldwide.
Entro’s design philosophy is rooted in the belief that design is a catalyst for connection. Each project begins with a deep understanding of people and place, blending research, creativity, and technical precision to produce environments that are functional, inclusive, and inspiring.
Recognition for Entro’s work is extensive, with awards from Graphis, SEGD, Applied Arts, Graphic Design USA, and the Chicago Athenaeum, reflecting its leadership in the field and consistent delivery of impactful, forward-thinking design.
Through its commitment to design excellence, an expansive global portfolio, and a collaborative, interdisciplinary approach, Entro continues to redefine how design shapes experiences—connecting people to places, and places to purpose.
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