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Expretio - Image de marque
By : Basalte
GRANDS PRIX DU DESIGN 19th edition
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity (Creation & Rebrand) : Gold certification
Expretio is a Montreal-based developer of innovative intelligent software solutions for passenger transit operators worldwide. The company has devoted the last 20+ years to researching, designing and rolling out advanced AI models and software solutions that boost transit operator revenues while delivering competitively attractive passenger services.
BRANDING PURPOSED FOR CUSTOMER EXCELLENCE AND PERFORMANCE
We were tasked with developing a brand image firmly entrenched in the world of passenger transit, that would also empower Expretio to clearly set itself apart from the competition. The company’s identity needed to a) speak to its leadership in price optimization and smart technologies tailored to the transport industry, and b) assert its innovation- and performance-driven vision.
A LOGO THAT CONVEYS MOVING FORWARD WITH HI-TECH PRECISION
We imbued the Expretio logo with a full-fledged visual ecosystem capable of simultaneously expressing the company’s analytical rigour and ability to pivot and adapt. The powerful geometric font we used, Pangram Sans Bold, was developed by the Montreal type foundry Pangram Pangram. We customized it to add to the logo’s unforgettably distinctive flair.
The alternating use of rounded and right angles intimates a balance between flexibility and structure, the centrepiece of Expretio’s MO. The pairing of the train cars with the letters X, R and T unmistakeably alludes to automated, streamlined processes while imparting rhythm and motion. The notions of progress, efficiency and flow, all essential values in the world of passenger transit, are evoked alongside Expretio’s pledge to uphold them.
Collaboration
Communication & Branding : Basalte