Dynamite Royalmount Flagship Store

Discipline : Art & Photography

Categories : Art Projects / Artwork - Commercial Space : Gold certification

Pushed by creativity and innovation, the Dynamite brand has just opened an 8,000 square foot flagship store in the Royalmount District, one of Canada's first 100% carbon-neutral mixed-use developments. The flagship store offers a unique experience. The new concept is built around strong guidelines and a monumental facade. The concept reveals a spectacular entrance, intimate sub-spaces allowing for the organization of collections, and zenith lighting that enhances the store's distinctive experience. The three arches on the facade smoothly guide users as they enter the store. A destination that makes our customers want to escape and where time seems suspended.

At the heart of the store's design is Future/Nature by Golmann, an abstract and fluid digital work that immerses visitors in the changing beauty of nature. Water, light, cells, and matter blend into a surreal narrative that arouses curiosity and wonder. Displayed on a curved LED screen measuring 28.3 feet by 11 feet, this artwork complements the store's architecture, guiding visitors through an experience where art and fashion converge, leaving a lasting impression. The store's architectural details, combined with the art of Bérénice Golmann, turn the space into a dreamlike destination where time seems suspended and every element inspires. From the large arches at the entrance to the use of timeless materials such as brass and stone, the store invites exploration and discovery. Intimate fitting rooms and carefully arranged presentations create an atmosphere that is both luxurious and personal. It goes beyond the simple shopping experience – it is about creating an emotional connection with the brand. The ROYALMOUNT flagship store illustrates how the integration of art, design, and technology can create an engaging commercial environment that stands out.

Groupe Dynamite Inc. (GDI) is a private company based in Montreal, which continues to be guided by its initial mission: to create inspiring fashion accessible to all. The organization's mission, "to inspire you to be yourself, one outfit at a time," comes to life through the GARAGE and DYNAMITE banners. Today, GDI operates nearly 300 stores in the United States and Canada and offers online experiences at GarageClothing.com and DynamiteClothing.com. At the forefront of fashion since 1975, GDI is a long-standing winner of Montreal's prestigious Employer of the Year award and Best Employer for Young Canadians.

The project in images