Share to
CSched - Brand identity
By : Basalte
GRANDS PRIX DU DESIGN 19th edition
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity (Creation & Rebrand) : Gold certification
CSched is a Quebec-based company founded in 2008 specializing in scheduling for public transit and school transportation. A leader in its industry, CSched's mission is to transform the user experience, improve driver’s well-being, and generate significant efficiency gains that make a lasting difference.
The logo was designed to be both minimalist and highly recognizable. The "C" is a reference to Courval—the founder's surname—and the word "Consulting". It opens to the right to introduce the rest of the CSched logo. This opening symbolizes scheduling, the often invisible but essential work involved in managing schedules in the transportation sector. The "Shed" portion thus appears as a continuation and a complement to the concept of consultation.
The typeface used as the basis for the logo design is Indivisible. Inspired by neo-grotesque and geometric forms, this versatile sans-serif typeface combines simplicity and legibility, while instilling a formal warmth that reinforces the credibility and accessibility of the brand.
The website offers a clear and segmented B2B approach to easily identify CSched's various services. It includes animations to make navigation dynamic and provides comprehensive yet accessible content to help potential clients understand their needs and contact CSched to develop an action plan.
Collaboration
Communication & Branding : Basalte