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Campagne d'influence Rétro Fit Soda Mousse
By : Flow agence créative
GRANDS PRIX DU DESIGN 19th edition
Discipline : Communication & Branding
Categories : Packaging Design / Packaging : Silver certification
Our project involves the design of an exclusive PR box sent to 50 content creators to launch the new Soda Mousse range from the Distillerie des Appalaches. More than just a delivery, this box becomes an immersive brand experience, designed to generate a strong visual impact and maximize organic reach.
Inspired by the nostalgia of the 90s, the box takes the form of an oversized pink Game Boy, directly linked to the Retro Fit universe. This creative choice transforms the packaging into an iconic and instantly recognizable object. The console screen features a visual from the advertising campaign broadcast throughout the summer on television and at festivals, ensuring strong coherence between the different points of contact.
A subtle nod to the competition is also integrated through the imagery of black cats, evoking a similar product from an international player. This touch adds a strategic and narrative dimension to the concept.
The campaign signature, "Nostalgia has never tasted so good," guides the entire experience. Inside, a structured insert highlights the products: a 750 ml bottle of Retro Fit crème soda, two ready-to-drink Soda Mousse, a pair of pink luminous glasses reminiscent of retro aesthetics, as well as an explanatory card presenting the range.
The goal of this PR box is to radically stand out from traditional deliveries to encourage spontaneous sharing. By betting on a surprising, aesthetic, and highly photogenic object, we stimulate content creation and amplify the conversation around the brand.
This initiative is part of a global strategy combining social networks, traditional advertising, partnerships, and field activations. It acts as a key lever to maximize visibility at low cost. The estimated returns exceed 784,000 views on platforms, demonstrating the power of strong packaging design, capable of transforming a simple delivery into a true diffusion phenomenon.
Collaboration
Media agency : Flow agence creative inc.