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Boutique phare Garage : Oxford street
By : Groupe Dynamite
GRANDS PRIX DU DESIGN 19th edition
Distinctions
Discipline : Interior Design
Categories : Retail / Retail: Large (> 500 m² / > 5,400 sq ft) : Gold certification
Its two-story flagship store at 321 Oxford Street embodies the brand's identity and anchors a strong presence in a market that defines trends.
With its relaxed urban aesthetic, Garage is the voice of a generation unafraid to express their personality. Acting as a showcase for the brand, the Garage store design is a combination of authentic materials and unique textures: a mix of fluted glass, natural wood, Corian furniture with engineered tiles, white steel lighting fixtures contrasted with LED lighting, and large digital screens create a one-of-a-kind environment. The fitting room area enhances opportunities for self-expression using a unique composition of mirrored doors reflecting all details and wall cladding impacts of aluminum, allowing our customers to express themselves while they shop. The large pink epoxy staircase with a mirror finish and its LED video screen acts as a lively transition area between the sales floor and the fitting room zone. Environmentally friendly materials have also been selected for this store concept: LED lighting, Corian, and fluted glass are just a few examples of materials that require less maintenance and ensure greater longevity.
Technology has also been integrated into the store's physical concept. For example, RFID technology allows the store to display the available assortment in real time, which increases customer satisfaction and potentially boosts sales. It also provides real-time specific information about stock levels and details such as quantity, models, color, and size. This technology gives staff greater flexibility to offer a human-centered customer experience.
Embodying the brand's values, the space combines a wide range of both digital and tactile experiences. As soon as she enters our Garage store, our customer becomes part of the story, connects with the visual elements, and is inspired by the presented looks.
Groupe Dynamite Inc. (GDI) is a public Montreal-based company that owns omnichannel brands that design and distribute accessible and fashion-forward women's clothing since 1975. The company’s mission, "We inspire you to be yourself, one outfit at a time," comes to life through the GARAGE and DYNAMITE banners and represents the core, consumer-focused element of GDI's long-standing success as a leading retailer in North America and more recently in Europe.
Collaboration
Interior designer : Groupe Dynamite inc.
Architect : Aedifica
Engineering : MGPM LTD
Manufacturer : ICM ébénisterie
Manufacturer : Fermos
Manufacturer : Linea P International
General contractor : Sajo
Lighting : Onlight
Lighting : Lumenwarm
Lighting : Union lighting
Manufacturer : Stingray
Manufacturer : Nummax
Other : Keon
Other : Hypermédia innovation
Other : Enseignes Montréal Néon
Photo credit