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Artefact Construction
By : COSMO
GRANDS PRIX DU DESIGN 19th edition
Distinctions
Discipline : Communication & Branding
Categories : Communication Design / Website, Apps & UI / UX : Gold certification
Categories : Brand Design / Brand Identity (Creation & Rebrand) : Silver certification
The digital overhaul project of Artefact Construction was born from a context of technological disruption that became an opportunity for strategic transformation.
Following the complete loss of its web platform caused by a major flaw at an external provider, the company had to quickly rebuild its digital presence. Beyond the technical urgency, this situation revealed a deeper issue: the gap between the exceptional quality of Artefact Construction’s achievements and the perception projected by its digital environment.
Designed and executed by Cosmo in just one month, the project consisted of a complete reconstruction of the brand's digital ecosystem, including the overhaul of the identity system, the comprehensive restructuring of the content architecture, and the design of a new UX/UI experience.
The approach was based on a clear intention: to digitally translate the precision, rigor, and elegance that define the company in the field.
The brand system was simplified and streamlined to enhance its clarity and premium positioning. The color scheme was reworked to project more depth, stability, and modernity, while the brand tone was refocused to ensure coherence between the discourse, image, and digital experience.
The user experience was conceived as a direct extension of Artefact Construction's expertise. The site's architecture prioritizes smooth, intuitive, and reassuring navigation, allowing visitors to quickly access essential information while highlighting the company's achievements.
The design acts here as a tool for strategic reconstruction. It is not limited to an aesthetic response but becomes a language capable of restoring trust, enhancing credibility, and realigning the projected image with the company's actual excellence.
The result is an elegant, efficient, and sustainable digital platform, designed as a faithful extension of Artefact Construction's expertise.
Collaboration
Communication & Branding : COSMO
Photo credit