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Thursday, October 8 · 9:30 AM
Chameleon Architecture
Designing for a World in Transition
Conference in English with simultaneous French translation · Presented by Jenchieh Hung + Kulthida Songkittipakdee / HAS design and research · Presented at Expo Design by Kulthida Songkittipakdee
Conference description
Chameleon Architecture: Designing for a World in Transition reflects the ongoing inquiry of Jenchieh Hung + Kulthida Songkittipakdee / HAS design and research into how architecture can adapt, transform and respond to an ever-changing global context.
In a time shaped by environmental uncertainty, social shifts and technological acceleration, architects and professors Jenchieh Hung and Kulthida Songkittipakdee approach design not as a fixed solution, but as a living system.
Their work explores flexibility, modularity and cultural sensitivity as essential tools for resilience. Like a chameleon, architecture must continuously negotiate between permanence and change, blending into its context while retaining a distinct identity.
Key takeaways
1Architecture as a living system : An approach embracing adaptability, transformation and responsiveness in a rapidly changing global context.
2Designing for uncertainty : Addressing environmental, social and technological shifts through resilient and flexible strategies.
3Cultural sensitivity : Grounding design in local context while engaging global conditions.
4Modularity and flexibility : Developing systems that evolve over time rather than remain fixed.
5Negotiating permanence and change : Balancing architectural identity with the capacity to transform.
Speakers
Jenchieh Hung and Kulthida Songkittipakdee
Architects and founders · HAS design and research
Jenchieh Hung and Kulthida Songkittipakdee are world-renowned architects based in Bangkok, leading the Thai firm Jenchieh Hung + Kulthida Songkittipakdee / HAS design and research. The practice has earned a strong international reputation for its innovative design approach and commitment to sustainability.
Notable projects include Museum of Modern Aluminum Thailand, Simple Art Museum, High Line Bangkok, Aluminum Grotto and Public Ground, The Glade Bookstore, Forest Villa and Casa de Zanotta.
Their work has been widely recognized through numerous international honours. The firm was the first Thai firm to be listed in the Wallpaper* Architects’ Directory in the United Kingdom and featured in the Louis Vuitton City Guide Bangkok. The studio has also received prestigious awards such as the Créateurs Design Award in France and the Golden Trezzini Award in Russia.
They have also been invited as jury members for leading international platforms, including the Royal Institute of British Architects (RIBA), for the RIBA International Awards: Asia Pacific, and the GRANDS PRIX DU DESIGN, marking a significant milestone as among the first architects from Thailand to receive such distinctions.
Beyond professional practice, Professors Jenchieh Hung and Kulthida Songkittipakdee have been recognized with lifetime honorary professorships and currently serve as professor and visiting professor at Tongji University and Chulalongkorn University. Through both their built work and academic engagement, they continue to shape architectural discourse and inspire future generations.
Don’t miss this conference.