President and founder of SGM, Sonia Gagnon leads a team of 35 experts in commercial venue marketing who innovate by creating new experiences and commercial offers adapted to the expectations of today and tomorrow. With more than 30 years of experience in retail strategy, she is recognized for her understanding of the challenges facing this dynamic sector of our economy, which is currently undergoing major redefinition. Her marketing insight and knowledge of the market allow her to quickly identify business opportunities. Her leadership and vast network always attract the right players around strong and, above all, transformative ideas. Sonia is past president of Crew M, an incubator that promotes women in commercial real estate.