Jury-GRANDS PRIX DU DESIGN / Published on December 27, 2020
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Fabrizio Todeschini
Architect, Journalist and Marketing Communicator
Edimotion
Varese, Italy
PROUST QUESTIONNAIRE – PEOPLE OF DESIGN VERSION!
What prescient youthful memory relates to your present career?
I remember going to the construction sites with my parents who were both architects…
What are three basic rules you learned from your mentors?
■ Design is value.
■ Without communication, we would be nothing.
■ Think global.
What project launched your career?
Being the editor in chief of the office furniture Magazine Habitat Ufficio launched my career.
Any music playing while you work?
Generally… No!
Do you work in PJs or three-piece suits?
Neither. I prefer jeans, sneakers and jacket.
What is your current design state of mind?
Pure, yet very expressive and functional.
What is your most marked design quality?
Communication efficiency
How would you like your designs to go down in History?
By offering a solution.
What peer quality do you most value?
Being useful to people.
Which project is the epitome of your work?
Inviting every year, hundreds of professionals and journalists from all over the world to China International Furniture Fair in Guangzhou and Shanghai, organizing activities and offering «global» business opportunities.
Which project is the epitome of your work?
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| Name of the image: 42_CIFF_International press conference Photo credit: CIFF – 2019, Shanghai, China The international press conference organized and hosted by Edimotion during CIFF Shanghai 2019.Journalists from all over the world and Chinese famous designers were discussing about the value and the importance of design for the development of the Chinese furniture industry. |
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How are your country of belonging’s values reflected in your work?
A lot of Italy transcends to my work!
What always inspires you?
Clients’ needs and desires.
What is your favorite place in the world?
My own country, Italy.
What design or architecture project do you wish you would have thought of yourself?
The Arco Lamp designed by ACHILLE CASTIGLIONI for Flos.
If you could host any THREE GUESTS, past or alive, over for dinner, who would you choose and what would you dare serving?
Gin tonics with Leonardo Da Vinci, Mies Van Der Rohe and Renzo Piano.
What is your mantra?
Keep moving…
What is your dream? THINK BIG!
