Jury-GRANDS PRIX DU DESIGN / Published on July 9, 2020
Chief Strategy Officer & Co-Founder
Smart8 & Design for Winning
Italy/Brazil/Orlando, United States
PROUST QUESTIONNAIRE – PEOPLE OF DESIGN VERSION!
What prescient youthful memory relates to your present career?
I was attracted to the fun of working in a creative professional activity to change the world. I am still passionate about it.
What are three basic rules you learned from your mentors?
■ Be people-people.
My first mentors always said that: Design is a team sport, and the best design leaders know how to assemble great design teams and, then, guide and inspire them. They ask more than they tell, laugh more than they disapprove. But they also provide straightforward feedback, to always critique the work. To critique the work, so the creator can do even better work.
Design leadership is as much about simplifying things as it is about making new things. That includes both products and methods. Great design leaders put simple processes in place and encourage teams to find simple solutions. If the definition of design is solving problems, then the definition of strategic design is solving the right problems.
■ Be constantly thinking about the future.
Design leaders are futurists. They’re constantly thinking about how to solve the problems of tomorrow–not just coming up with clever solutions for today.
What project launched your career?
I began working as an Interior Designer in 1984.
That was the start of my career!
Any music playing while you work?
Yes, I choose music styles and artists randomly, depending on my state of spirit at the moment. I love the sounds of nature, they are very inspiring to me.
Do you work in PJs or three-piece suits?
No PJs, no three-piece suits.
I choose comfortable clothes and, if I am lucky enough to feel elegant as well, my inspiration gets a boost!
What is your current design state of mind?
I am more focused on sustainable and strategy design at this stage of my life and career. I love sustainable design new solutions and managing the design processes. I am constantly learning and this last year was focusing on circular economic systems and new technologies to improve results to improve the community living and working environment.
What living designer/architect do you most admire?
I admire the work of various designers and architects. In recent years, my interest grew in the work done by the architects STEFANO BOERI, Gianandrea Barreca and Giovanni La Varra of the BOERI STUDIO who designed Bosco Verticale towers (Vertical Forest) in Milan, Italy.
La Forêt Blanche Et La Cour Verte – Boeri Studio
2017, Paris, France
Photograph by stefanoboeriarchitetti.net
What past designer/architect inspires you the most?
Form that follows function. What a strong influence on my work.
Bauhaus building in Dessau
© Janine Pohl
Iconic objects by Le Corbusier influenced my work in the beginning, later influenced by Phillip Starck and international contemporary designers.
LC4 – Chaise longue
Le Corbusier, Pierre Jeanneret, Charlotte Perriand, 1928