Jury-GRANDS PRIX DU DESIGN / Published on July 9, 2020
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Claudya Piazera
Chief Strategy Officer & Co-Founder
Smart8 & Design for Winning
Italy/Brazil/Orlando, United States
PROUST QUESTIONNAIRE – PEOPLE OF DESIGN VERSION!
What prescient youthful memory relates to your present career?
I was attracted to the fun of working in a creative professional activity to change the world. I am still passionate about it.
What are three basic rules you learned from your mentors?
■ Be people-people.
My first mentors always said that: Design is a team sport, and the best design leaders know how to assemble great design teams and, then, guide and inspire them. They ask more than they tell, laugh more than they disapprove. But they also provide straightforward feedback, to always critique the work. To critique the work, so the creator can do even better work.
■ Simplify.
Design leadership is as much about simplifying things as it is about making new things. That includes both products and methods. Great design leaders put simple processes in place and encourage teams to find simple solutions. If the definition of design is solving problems, then the definition of strategic design is solving the right problems.
■ Be constantly thinking about the future.
Design leaders are futurists. They’re constantly thinking about how to solve the problems of tomorrow–not just coming up with clever solutions for today.
What project launched your career?
I began working as an Interior Designer in 1984.
That was the start of my career!
Any music playing while you work?
Yes, I choose music styles and artists randomly, depending on my state of spirit at the moment. I love the sounds of nature, they are very inspiring to me.
Do you work in PJs or three-piece suits?
No PJs, no three-piece suits.
I choose comfortable clothes and, if I am lucky enough to feel elegant as well, my inspiration gets a boost!
What is your current design state of mind?
I am more focused on sustainable and strategy design at this stage of my life and career. I love sustainable design new solutions and managing the design processes. I am constantly learning and this last year was focusing on circular economic systems and new technologies to improve results to improve the community living and working environment.
What living designer/architect do you most admire?
I admire the work of various designers and architects. In recent years, my interest grew in the work done by the architects STEFANO BOERI, Gianandrea Barreca and Giovanni La Varra of the BOERI STUDIO who designed Bosco Verticale towers (Vertical Forest) in Milan, Italy.
Discover
The Vertical Forest – Boeri Studio
2007 – 2014, Milan, Italy
Photograph by Giovanni Nardi
La Forêt Blanche Et La Cour Verte – Boeri Studio
2017, Paris, France
Photograph by stefanoboeriarchitetti.net
What past designer/architect inspires you the most?
Everything Bauhaus.
Form that follows function. What a strong influence on my work.
Bauhaus building in Dessau
© Janine Pohl
Iconic objects by Le Corbusier influenced my work in the beginning, later influenced by Phillip Starck and international contemporary designers.
LC4 – Chaise longue
Le Corbusier, Pierre Jeanneret, Charlotte Perriand, 1928
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JUICY SALIF, 25TH ANNIVERSARY (ALESSI) Philippe Starck
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Today, I am most inspired by the new generation of designers in Asia and Europe, working with green design. Some are just fantastic, well finished and even create new materials.
What is your most marked design quality?
To think/design in a sustainable way.
Sustainable design is the approach to creating products and services that have considered the environmental, social, and economic impacts from the initial phase through to the end of life. EcoDesign is a core tool in the matrix of approaches that enables the transition from the current Linear to a Circular Economy.
How would you like your designs to go down in history?
I would like to be remembered to work towards a circular economy globally, inspiring others to do the same, creating impact through sustainable design solutions that make people’s lives bet-ter where I work.
What peer quality do you most value?
The ability to do research and constantly improve in order to surprise and do better.
How are your country of belonging’s values reflected in your work?
Italy: Art, creativity, curiosity, classical, reflected in great respect for the power of art and design.
Brazil: nature (sustainability), music and dance (inspiring poetry and sensuality!)
What always inspires you?
The beauty of nature and art always inspires me…
What is your favorite place in the world?
I love many places in Italy and Switzerland, near lakes, seaside, or atop mountains (where our family came from). In Brazil, as well, or wherever family and genuine friends stay together… those are the best places of all!
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What design or architecture project do you wish you would have thought of yourself?
Bosco Verticale, in Milano, Italy by Boeri Design.
