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Vins Pas Sages
By : Basalte
GRANDS PRIX DU DESIGN – 16th edition
Discipline : Communication & Branding
Categories : Brand Design / Brand Identity Creation and Update : Silver Certification
Basalte was asked to create the entire branding for Pas Sages, a new collection of Canadian wines meant to evoke the passage of craftmanship from vine to bottle. The name, logo and label were inspired by how the art of winemaking informs the character wines take on, as re-flected through the unique works of local artists. The name Pas Sages, which stems from PAS-SAGES, pays tribute to the water, so essential to the cultivation of grapes, that passes between rivers and lakes, primarily the Great Lakes, and so the name also conjures a sense of local place. But it is equally about the interplay between the various crafts along the wine growing, making and stewardship chain: producers, artists, sommeliers, etc. And finally, because in French PAS SAGES alludes to a touch of mischief, the name is also a nod to the wines’ slightly rebellious personality, for lovers of bolder tastes. All of these values are further conveyed via the labels, works from local artists saluting these exceptional local wines.
The branding is a tad irreverent with a strong Quebec feel to set the wines apart from their fellow Canadian counterparts on the market. Visually, it combines pops of colour with a delib-erately abstract composition that says “unbridled” to reflect the brand’s DNA. The logo type-face is by a Montreal type foundry to further foster the local connection and promoting artists from here.
PAS SAGES wines are for Quebec consumers who are epicurean and curious at heart, who do not solely drink wine, but experience it on a multisensory level. Consumers who are open to the road less travelled, raise their glasses to the unconventional, and occasionally, moments of ex-quisite indulgence.
Collaboration
