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The Tridea Project
By : Lisa Winstanley
GRANDS PRIX DU DESIGN – 15th edition
Discipline : Communication & Branding
Categories : Communication Design / Publishing : Gold Certification
INSPIRATION:
The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This book documents the Tridea Project's brand conception and evolution and then finally shares a visual essay surrounding the brand's key values of altruism, inclusion and diversity. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
Collaboration
